Privacy policy

Last updated: 20.06.2025

Protecting Your Privacy

At Ermoleve Limited (“Ermoleve”, “we”, “us” or “our”), protecting your privacy and personal information is a top priority. We understand that your personal details are important, and we are committed to keeping them secure at all times. This Privacy Policy applies to any data we collect when you use our website, www.ermoleve.com (the “Website”), our Ermoleve app (the “App”), or when you interact with us via social media, email, phone, or participate in any competitions or events we run. It also covers situations where you have been referred by someone through our referral program or received an e-gift card purchased on your behalf.

We know that data privacy can sometimes feel complex, but we want to make sure you are fully informed about how we collect, use, and protect your personal information. This Privacy Policy serves as your guide to understanding how Ermoleve handles your data responsibly.

About Ermoleve

Ermoleve.com Limited (registered number: 14744099), located at Office 6604, 182-184 High Street North, East Ham, London, United Kingdom, E6 2JA, is a leading online retailer specializing in affordable luxury jewelry. We design, source, market, and sell high-quality jewelry pieces to customers worldwide.

Who We Are

In this Privacy Policy, “Ermoleve”, “we”, “us” and “our” refer to Ermoleve Limited, the data controller responsible for your personal data collected through our Website and App.

Our Data Protection Officer, responsible for overseeing all privacy-related matters, can be contacted using the details provided in the “Contact Us” section at the end of this policy.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Protect and Use Your Personal Data

At Ermoleve Limited (“Ermoleve”, “we”, “us”, or “our”), we take the protection of your personal data very seriously. We are committed to processing your personal information fairly, lawfully, and transparently.

We will only collect and use your personal data for the following purposes:

  • To fulfil your order(s) and any orders made on your behalf (for example, e-gift card purchases);

  • To keep you informed about our latest collections, offers, and jewelry trends;

  • To provide you with a seamless and improved shopping experience;

  • To tailor our marketing communications to your interests and preferences;

  • To continuously improve our products and services;

  • To meet our legal and regulatory obligations.

We have robust organisational and technical safeguards in place to protect your data from accidental loss, unauthorised access, misuse, alteration, or disclosure.

All communications between your device and our Website use secure, encrypted connections whenever your personal data is involved.

We require all third parties who process personal data on our behalf to maintain adequate security measures and to handle your data strictly in accordance with applicable data protection laws.

In the unlikely event of a personal data breach, we will notify you and any relevant regulatory authorities where we are legally obligated to do so.

What Personal Data We Collect

Personal data means any information relating to an identifiable individual and does not include anonymised or aggregated data from which individuals cannot be identified.

While our Website and services are designed for a general audience, we do not knowingly collect personal data from children under the age of 13, nor do we sell products to individuals under 13. If you are under 13, you are not permitted to use our Website or provide us with your personal information.

We collect the following categories of personal data:

  • Identity Data: Includes your first name, last name, title, date of birth, occupation, personal description, photo, and gender.

  • Contact Data: Includes your email address, billing and delivery addresses, location, country, telephone number, loyalty membership number, and social media ID (if you log in via social media).

  • Financial Data: Includes payment card details and bank account information necessary for processing your orders.

  • Transaction Data: Includes details about your purchases and order fulfilment (such as order numbers, product details, pricing, discounts, shipping information), payment records, correspondence related to your orders, and any rewards or bonuses you receive.

  • Technical Data: Includes information about the devices you use to access our services, your IP address, login credentials, browser type and version, time zone, operating system, platform, and browser plugins.

  • Profile Data: Includes your product preferences, style interests, feedback, and survey responses.

  • Usage Data: Includes information on how and when you use our Website and App, your browsing behaviour, searches, website/app performance metrics, traffic data, loyalty activities, and interactions with any Ermoleve services.

  • Marketing and Communications Data: Includes your preferences regarding receiving marketing messages from us and third parties, and how you prefer to be contacted.

Aggregated Data

We also collect and use aggregated or statistical data, such as demographic information or usage patterns, for analytical purposes. Aggregated Data does not directly or indirectly identify you and is not considered personal data. For example, we may aggregate your Usage Data to understand how customers interact with certain features on our Website.

If Aggregated Data is combined with your personal data in a way that can identify you, we will treat the combined information as personal data and handle it in accordance with this Privacy Policy.

Marketing Communications and Data Sharing

We may send you marketing communications and promotional offers:

  • If you have opened an account with us, purchased goods from us, or registered for a promotion or event, and you have not opted out of receiving marketing communications (in accordance with your preferences, explained below);

  • By email, if you have signed up for our newsletters;

  • If you have provided your details when entering a competition or giveaway and consented to receiving marketing (as per your preferences).

We may use your Identity, Contact, Technical, Transactional, Usage, Profile Data, and Marketing and Communications Data to personalise and tailor the products and offers we send you, based on what we think you may like or find interesting.

We will always ask for your preferences regarding how you wish to receive marketing communications — whether by email, post, SMS, or other channels.

Occasionally, we may include promotional inserts from trusted third-party brands with your order, offering goods, services, or special offers that may interest you.

Before sharing your personal data with any third party for marketing purposes, we will always seek your explicit consent.

You have full control over your marketing preferences. If you wish to stop receiving marketing communications from us (or any third parties, if applicable) at any time:

  • You can unsubscribe by clicking the unsubscribe link found in any marketing email footer; or

  • If you have an account, you can log into “My Account” and update your ‘Contact Preferences’.

Please note, it may take a few days for your opt-out request to be processed due to IT system timing.

Advertising and Retargeting

We want to keep you up to date with Ermoleve’s latest collections and offers. Like many companies, we may show Ermoleve advertisements and banners to you when you visit other websites or use other apps, based on your browsing and interaction data (such as Contact, Technical, Usage, and Profile Data).

We do this using digital marketing networks, ad exchanges, and technologies like cookies, pixels, web beacons, ad tags, mobile identifiers, and services provided by platforms like Facebook Custom Audiences.

Links to Third-Party Websites

Our website may contain links to partner networks, advertisers, affiliates, or social media platforms. Please note these websites have their own privacy policies, and we are not responsible for their content or practices. We encourage you to review their privacy policies before submitting any personal data.

Who We Share Your Data With

We may share your personal data with:

  • Third parties you have consented to receive marketing from, including co-branded or jointly promoted product or service providers;

  • Business partners, suppliers, subcontractors, and service providers who help us operate our business, including:

    • IT service providers who support our website and apps;

    • Payment processors (e.g., Worldpay, Adyen, PayPal, Klarna) who securely handle your payment information — please see their privacy policies for details on their data use;

    • Marketing and advertising service providers;

    • Delivery and returns service providers;

    • Email and postal communication providers for transactional and marketing messages;

    • Analytics and search engine providers who help us optimise our website;

    • Affiliate networks through whom you accessed Ermoleve;

  • Third parties involved in any merger, acquisition, or sale of Ermoleve’s business or assets, where personal data may be transferred to new owners;

  • Fraud prevention and identity verification services (including partners such as Ravelin) and law enforcement agencies, as necessary to detect and prevent fraud, comply with legal obligations, or reduce credit risk;

  • Our professional advisers, such as lawyers, auditors, bankers, and insurers.

International Data Transfers

The personal data we collect from you may be transferred to, and stored at, destinations outside the European Economic Area (“EEA”) using legally approved mechanisms to ensure lawful cross-border data transfers. Your data may also be processed by staff operating outside the EEA who work for us or one of our suppliers. Such staff may be involved in order fulfilment, payment processing, or support services.

We take all necessary steps to ensure your data is treated securely and in accordance with this Privacy Policy.

Whenever we transfer personal data outside the EEA, we ensure an equivalent level of protection is provided by implementing appropriate safeguards as required by law. This may include the use of European Commission-approved standard contractual clauses.

For more information on the countries to which we transfer personal data and the mechanisms we use, please contact us (details below).

Your Data Protection Rights

You have important rights regarding your personal data, including:

  • The right to be informed about how your personal data is collected and used;

  • The right to access the personal data we hold about you;

  • The right to request correction of inaccurate or incomplete data;

  • The right to request restriction of processing your personal data;

  • The right to withdraw any consent you have previously given;

  • The right to request the transfer of your personal data to yourself or another service provider;

  • The right to object to the processing of your personal data, including for marketing purposes;

  • The right to request human intervention in any automated decision-making affecting you;

  • The right to lodge a complaint with a supervisory authority.

To exercise any of these rights, make a complaint, or ask questions about your personal data, please contact our Data Protection Officer at:

Email: legal@ermoleve.com

Requesting Access and Correction

  • You can request a copy of your personal data and details about how we process it.

  • You can correct any inaccuracies in your personal data by logging into your Ermoleve account or contacting us via the email above.

Request Erasure and Restriction

  • You can ask us to delete your personal data where we no longer have a lawful reason to process it. However, we may need to retain certain data to comply with legal obligations.

  • You can request that we restrict processing of your data while we verify its accuracy or resolve objections to processing.

Data Portability

  • You have the right to receive your personal data in a structured, commonly used electronic format and to request that we transmit that data to another controller where technically feasible. This right applies only to data you have provided to us and that we process based on your consent or a contract with you.

Objecting to Processing

  • You can object to our processing your personal data where we rely on legitimate interests, or for direct marketing. We will respect your objections unless we have compelling legitimate grounds to continue processing.

Automated Decision-Making

  • You may request human intervention if we use automated decision-making processes that significantly affect you, provided applicable safeguards and consents are in place.

Response Times and Verification

We aim to respond to all legitimate requests within one month. In complex cases or where multiple requests are made, we may extend this period and will keep you informed. We may ask for information to verify your identity before fulfilling any requests, to protect your data.

Complaints

If you have concerns about our handling of your personal data, please contact us at legal@ermoleve.com. You also have the right to file a complaint with the UK Information Commissioner’s Office (ICO) or the relevant supervisory authority in your country of residence.

Representative in the European Union

If you reside in the EU and have any questions about this privacy notice or your personal data, you may contact our EU representative at:

Email: legal@ermoleve.com

Company Information

Ermoleve Limited
Registered Company Number: 14744099
Registered Address: Office 6604, 182-184 High Street North, East Ham, London, United Kingdom, E6 2JA