Our mission

About Us

Welcome to Ermoleve - Your Exquisite Jewelry Destination!


Ermoleve, established in 2022 in London, aims to evoke a luxurious and empowering experience through captivating jewelry. We emphasize making every woman feel like a millionaire without breaking the bank, focusing on timeless elegance and promoting the idea that luxury is a feeling, accessible to all.

With a focus on timeless sophistication, our collections have empowered over 100,000 women worldwide, helping them feel confident and feminine. 
''Luxury is not a status, its a feeling''

Beginning...

Ermoleve began as a small idea in a garden, filled with numerous failures and learning experiences, but most importantly, a strong vision. We wanted to inspire women and prove that luxury jewelry could be affordable. With dedication and determination, we poured their efforts into crafting exquisite masterpieces.

Our mission

As we received our first sales, orders began pouring in more and more. Our brand started gaining attention, and we received glowing reviews from satisfied customers. Seeing this positive feedback motivated us to work even harder. We realized that inspiring women is our main goal, and we're committed to achieving it.

Whats next?

We're dedicated to expanding and continuing to inspire women. Our goal is to spread happiness to more women around the world by opening a physical store and launching a new location this year in Dubai, UAE. Stay tuned for updates, and welcome to the Ermoleve family!

Moissanite Magic

In 2025, we're thrilled to expand the Ermoleve collection with the brilliance of moissanite – a gemstone known for its dazzling sparkle and ethical beauty. Our new designs will feature this luxurious diamond alternative, combining timeless elegance with everyday wearability. Expect pieces that radiate modern luxury while remaining true to our vision of affordable, high-quality jewellery.

Message from the Founder

Welcome to Ermoleve — I'm so happy you're here. I started this brand with one goal in mind: to make luxury-inspired jewelry accessible without compromising on quality or beauty. Every piece is designed to make you feel confident, elegant, and effortlessly stylish — because you deserve to shine, every day.

With love,

Aleksandra Ermolaeva

Sustainably Crafted, Thoughtfully Packaged

At Ermoleve, we’re committed to making luxury more responsible. From our elegant packaging to the materials in each piece, we choose quality that lasts—without compromising the planet. Every order is delivered in recyclable, eco-conscious packaging and made with carefully selected materials that are skin-friendly, durable, and beautiful.

Materials We Use:

Packaging
• Recyclable cardboard boxes

• Eco-friendly paper inserts

• Minimal plastic use

• FSC-certified tissue paper

• Branded Ermoleve logo sleeve

Jewellery
• Stainless steel base

• Genuine 18K gold plating

• Sterling silver (925)

• Cubic zirconia crystals

• Nickel-free and hypoallergenic finishes

• Tarnish-resistant coating

At Ermoleve, we believe beautiful jewellery shouldn’t cost a fortune. We’re here to change the industry by offering high-quality, timeless pieces made with premium materials—at prices everyone can afford.